Are Private Label Rights Dead?

Private label rights, at one time anyway, were very popular. This is not to say that they still aren't, as many people don't have the time or skills to create their own products. But with all the private label rights out there and the insane prices that some of them are being "given away" for, you have to wonder if private label rights packages aren't going the way of the dinosaur. This article is going to take a look at the issue and make a few guesses, based on facts, perceptions and just some gut instincts. After reading this, you will hopefully come to your own conclusion.

Let's start with the facts. Private Label Rights are huge. There are quite a large number of PLR sites out there that constantly provide material for people to use as their own. The amounts of material are staggering. This brings up one very important question. How good can all of this stuff be? Certainly I am not saying that all of it is bad, or even a large part of it, but when you go from one site to another and see 45 books on the art of article writing, you have to wonder either one of two things. One, either some of these books are garbage, or two, many of them are all the same. In which case, you have to ask, do we need them all? I have personally read several books on article writing. For the most part, they all teach the same basic system. Imagine that hundreds of these books started coming out because somebody issued PLR rights to his own book.

Here's what I picture happening, as there are only so many people on the Internet to get all this stuff. Eventually, all these books will have circulated, people will realized that they're all the same, taken from the same basic PLR original, for lack of a better word, and they'll simply stop buying them. This will be especially true as the prices of these books come down. Why will they come down? Because with such a glut of supply on the market, vendors will realize that they will practically have to give these PLR products away or they won't be able to sell them. The law of supply and demand doesn't just apply to the real world.

Another problem with PLR rights is that there are a lot of people out there who simply don't play by the rules. They'll take a package that they don't have PLR rights to and they'll rewrite it as their own and sell it as a PLR package. This thing will start to circulate and eventually the original creator will see what was done and he'll be on the phone with his lawyer before you can say Jim Dandy. The mess of legal problems that will certainly arise because of bogus PLR products will definitely make buyers wary of purchasing these. I have personally been burned by an illegal PLR product and because of this will never purchase another one again.

Does this all mean that Private Label Rights are dead? Maybe, maybe not. But it certainly is something to consider if the bulk of your business is creating these products.

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