Email Marketing Tips

If you're considering going into email marketing, there are some things that you will want to be aware of in order to avoid having your campaign fall flat on its face. Email marketing isn't as easy as it was back in the old days now that we have all these spam filters and ISPs acting like traffic cops. So if you want your email marketing campaign to get off the ground, you may want to read some of the tips in this article.

Since I've brought up the subject of spam, let's get that part of it out of the way first. For starters, never send unsolicited email. It will only end up getting your ISP to shut you down and fast. You only want to send emails to people who have specifically opted in to get information from you. Otherwise, it is spam, plain and simple. This is a good way to have your reputation ruined for life.

Even if you don't spam people, there is a chance that your emails won't be delivered because of the spam filters that many of the ISPs use. See, even if an email isn't technically spam, these filters have no way of knowing that. The filters go by the words that you use in your subjects and emails. The problem with this is that the spam filters are not perfect and sometimes will mistake a word used in a completely different context and flag it as spam. I'm not going to go into specific detail of what words are generally considered spam because we'll be here all day. However, there are many free sites on the Internet that will check your email message for spam content and give it a score. Generally, a score under 2 is sale. A score of 2 to 5 is borderline and anything over 5 will usually be regarded as spam and not delivered.

Another thing you want to do when you're running an email marketing campaign is make sure your subject lines are captivating. It doesn't matter how good your email ad itself is. If the subject of your ad is dull and lackluster, nobody is going to read your email. So you want to use subject lines that are interesting. The best way to gauge this is to look at the emails that you receive and take a look at the ones that got YOUR attention. The reason is because of the subject. But please, don't use subjects like "You just got a payment" or "Message from admin" as these subjects will get you into a lot of trouble.

Finally, in the email ad itself, you want to make sure that it's well structured. It should have an intro a middle and a conclusion with a call to action, if you're trying to get somebody to buy something. Some people ramble on in emails with no direction. That is a sure way to lose your prospect.

Hopefully, these few tips will make your email campaigns a little more effective.

Back to "Email Marketing" articles list.